In his annual letter, YouTube CEO Neal Mohan shared that AI is going to be one of the company’s top “big bets” for 2025. He shared that YouTube is increasing its focus on AI-powered tools for creators. This will include language translation, video idea generation, and even smart recommendations. With this, we can soon expect exciting updates rolling out for YouTube’s Partner Program and broader AI efforts. One such way in which YouTube will be utilising AI is to identify the ages of its users to offer better personalisation. It will allow the platform to make it more age-appropriate and user-friendly for its users with the help of AI.
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YouTube CEO Neal Mohan shared that AI is going to be one of the company’s top “big bets” for 2025.
YouTube will be utilising AI is to identify the ages of its users to offer better personalisation.
The major reason behind this is to offer more personalised content on a user’s feed.
Right now, YouTube uses user-submitted birthdates and restricted mode settings to filter out the content for its users. These methods are pretty easy for users to bypass, especially the younger audience. With AI-driven verification, YouTube aims to strengthen its content controls while still allowing a personalised viewing experience.
The major reason why YouTube is planning to introduce AI-driven age verification technology is to offer more personalised content on a user’s feed. For this, AI will use a machine learning system. This will estimate users’ ages and tailor their content and recommendations accordingly. This step aims to ensure that age-appropriate content reaches the right audience. With this, YouTube plans to improve not only the user experience but also hopes to make the platform safer.
However, while this initiative promises better content recommendations, concerns remain about the accuracy of AI in estimating user ages. If the system makes incorrect assumptions, it could lead to inappropriate content restrictions or access to mature content for younger viewers.
As YouTube continues its AI push, it remains to be seen how the platform balances innovation with user safety and privacy concerns.